Reasons Not to Use an Online Logo Maker

Posted by on Oct 25, 2019 in News
Person designing logo

With the proliferation of the internet and the seemingly boundless possibilities, it’s now possible to run a business without leaving the house. With the ability to build an online store and website at the breakfast table, run advertising on social media during your lunch break and organise payments and invoices while watching the soaps; all with a few clicks of a button. Starting a business has also never been easier, with countless free online logo makers to choose from, it’s a tempting option for someone looking to build a brand on a budget.

However, although these tools may seem helpful, they could also be detracting from the potential of your logo and branding. Here, we take a look at just a handful of reasons why you should steer clear of these free online tools and look to professionals when it comes to crafting the perfect logo.

Lack of Originality

Logo makers are built using a bank of thousands of images and graphics that can be combined, adapted and modified in varying ways to help you achieve your dream logo. These are designed to be broadly appealing and tick lots of generic boxes, meaning you’ll likely end up with a substandard result. The most popular and well-respected logos aren’t like other brands; they are their own identity, and this is important when designing your logo.

Not Always Free

As the saying goes ‘there’s no such thing as a free logo’, or something like that… This holds true, even with ‘free’ online logo makers, there’s nearly always a catch. Whether this is paying for the full-size version or ploughing you with ads for additional items such as post-its, notebooks and mugs, all adorning your fabulous new logo. Generally, you won’t be able to download and use your logo without some sort of payment, so this should be kept in mind when comparing different options.

Sketches for a new logo

Set Limitations

Free logo makers are free for a reason; there are limitations placed on what you can and can’t use. Whether this is a limited set of fonts, stark colour palette or just a handful of creative features, you may find yourself feeling a little held back. Using a designer will mean you have access to a large bank of fonts, features and more, often for little or no extra cost.

Pay More and Get More – Experience, Amends, Consultation

As with many things in life, the more you pay, the better the product or service you receive; this is true with design. A logo will be the centre point of your brand, the first point of contact and should be memorable and recognisable. For something so important, a free service will unlikely do your vision justice. In the early days, budgets can be tight, and you’ll want to be watching the pennies closely, but some things are worth spending the money on; a logo is one of those. You’ll also have the opportunity to make numerous amends and subtle changes to your design, ensuring that everything is perfect, rather than just settling for second best.

That being said, it’s essential to shop around to ensure you’re not being ripped off. If you’re a local business, you won’t want to be splashing out money you don’t have with an agency that couldn’t care less. Try finding a designer or company that fits your business ethics, that works the same way you do and that you can build a good relationship with. Brightsea Creative are our very own design agency based here in Exeter, our design team have buckets of experience in designing brands that work across all platforms.

Choosing the right logo

Convey Your Message Correctly

A logo is all about conveying your brand’s message; with the colours, shapes and fonts all playing an important role. When working with one of our designers here at Brightsea, you’ll have the opportunity to share your brand’s vision with them, talk about what is important to you and how you want to be seen. Taking all this on board, our creative team will create a selection of designs that look to encapsulate your business and express what you are all about. They will also supply your new logo in various high quality file formats for printing at any size and using online. The personalised customer service won’t be available with a free logo tool, and we think this can be noticed from a mile away!

Lasting Relationship

It’s hard to build a good relationship with a website; they’re just so two dimensional! However, when you’re on the phone or emailing one of our team, you’ll be speaking to a real person, that has a real life. We’ll ask about your weekend and how the kids are getting on at school, then get down to business. These personal touches are just as important to us as they are to you! It’s important to build a good relationship with a designer, because, like The AA, you’ll never know when you need them! Whether you need some snappy business cards or stand out posters, you’ll be covered.

We’re a local business based in Exeter and will strive to give your brand it’s finest logo. Our digital printing service means that we can get you started with all the basics such as flyers, posters and business cards, all produced in-house and at an affordable price. Why not get in touch to find out more and see how we can work with you?